Europe Playbook helps US B2B tech companies expand to Europe.

What services do we provide?

Expanding into Europe requires several threads, starting with the basics of understanding what am I selling, who am I selling to, where am I selling it and am I affected by European regulations are fundamental.

Prior to hiring a General manager Europe or SVP sales we do the groundwork. This is undertaken in 2 workstreams.

• Strategy, compliance and go to market planning, and
• Go to market

We support US based CEOs, boards and executive teams to align thinking and test assumptions prior to committing to a full launch into Europe. This approach means that customer validation and testing can take place whilst simultaneously evaluating the different legal jurisdictions and the European regulatory environments.

Once these are understood and committed to with a go to market plan, we support the business to accelerate their plan and handover to a new general manager and / or SVP. We then stay on as needed in an European advisory capacity or cycle out of the business.

What is our focus and specialism?

We specialised in US based B2B tech businesses and our focus is on;

• AI (Image AI, Deep Neural Networks, Computer Vision, Machine Learning),
• Climate (software platforms for O&G and methane leaks, renewable inspections, etc.), and
• Geospatial (drones, satellites, other Red Green Blue and exotic data).

Please get in touch for advice on if your company profile fits.

Simply put, we exist to de-risk and speed up your European go to market.

Why work with us

Europe is really important for growth

• The top quartile US tech company going public will derive ~28% of their revenue from Europe and achieve $750M more in enterprise value.

It's easy to get wrong

• Currently the typical General Manager Europe is lasting <2 years, mis-steps around country of incorporation, localisation and regulations can cause further delay and cost time and money to fix, resulting in large opportunity costs.

We have done this successfully multiple times and are based here

• we have direct experience having founded, led and built 2X tech companies from $0-$Ms as the sales, product, commercial and marketing people, whilst putting in place repeatable processes and procedures for scale. Our proven experience has delivered multi year 6 and 7 figure commercial deals with the largest companies in the world. We have done this whilst providing direct actionable product feedback and understanding how localise the sales pitch in different markets. You get access to a 2X tech founder who is passionate about new market 0-1, has done this before, and built the playbook.
• We have already delivered a fast growing 7 figure global customer for a US based B2B tech company

Once you are ready to invest in the 'Go to market' we bring in our network to accelerate growth

• We have built our a network of suppliers with pre-negotiated packages and discounts that cover the essentials including:
• tier one law firm,
• Award winning B2B account based marketing marketing company,
• Award winning B2B PR company,
• Top quartile contact centres for lead generation,
• Cost effective accountancy,
• trusted specialist recruiters,
• and more.

Simply put, we exist to de-risk and speed up your European go to market.